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ChangoChango (www.Chango.com) is a unique SEARCH Retargeting Platform. Traditional Retargeting only advertises to customers who have been to your site before, Search re-targeting finds new customers that have never been to your site before, but have searched related keywords. Search Retargeting allows advertisers to serve display ads to potential customers if they have shown interest in a product or service based on their past keyword searches. This strategy has a much higher ROI than traditional display advertising. Chango has a bidding platform for advertisers and offers both CPC (cost per click) and CPV (cost per view) pricing options.
Chango (www.Chango.com) is a unique SEARCH Retargeting Platform. Traditional Retargeting only advertises to customers who have been to your site before, Search re-targeting finds new customers that have never been to your site before, but have searched related keywords. Search Retargeting allows advertisers to serve display ads to potential customers if they have shown interest in a product or service based on their past keyword searches. This strategy has a much higher ROI than traditional display advertising. Chango has a bidding platform for advertisers and offers both CPC (cost per click) and CPV (cost per view) pricing options. More