Shopping Comparison Marketing
DataFeedWatchGoogle ShoppingTheFindCPC StrategyGoDataFeedYahoo! ShoppingFatWalletEdgenetSingleFeedPriceGrabberBecome.comSmartFeed ServicesChannelAdvisor Shopping.comShop.comMercentShopzillaAmazon Product AdsVersaFeedBizrate

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About Shopping Comparison Marketing

Shopping Comparison Marketing can be a very targeted and often overlooked marketing/advertising channel for online Merchants. Simply put, Shopping Comparison Marketing is the practice of listing, managing, and optimizing product listings on one or more Shopping Comparison Engines. Utilizing Shopping Comparison Engines can potentially boost brand exposure, help retailers connect with 'ready to buy' consumers, and increase revenues. However, utilizing this advertising channel is more suitable for retailers with larger product catalogs (several hundred or more), marketing budgets, and/or the time or personnel to manage and optimize their CSE campaigns. Categorized and listed within for user reviews and comparison are the TOP Data Feed Management Services, Data Feed Management Software, and Price Comparison Search Engines.

See also: Comparison Shopping Website Wikipedia

Shopping Comparison Marketing

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Date Listed:June 29, 2013

Price:15 day free trial, Starting @ $29 /mo, $99 feed set up

Sub-Category: Data Feed Management Software

About:DataFeedWatch (www.datafeedwatch.com) is a shopping feed management tool for web merchants and agencies aimed to optimize data feeds and increase product sales. Founded by WordWatch Inc., the developers of a popular Google Adwords software more »

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Date Listed:March 11, 2013

Price:CPC

Sub-Category: Comparison Shopping Engines

About:Google Shopping (www.google.com/shopping) is Google's popular product comparison Search Engine, first released by in 2002. Originally launched as "Froogle," the Google's Shopping comparison engine was renamed to "Google Product Search" in 2007, and finally more »

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Date Listed:March 22, 2013

Price:Free, CPC, or CPA

Sub-Category: Comparison Shopping Engines

About:TheFind (www.thefind.com) is an online Shopping search engine founded in 2005 by Siva Kumar. TheFind encompasses the entire "Shoppable Web" including the top shopping marketplaces (eBay & Amazon), large online retailers, and specialty shops more »

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Date Listed:March 22, 2013

Price:$10,000 min monthly ad spend

Sub-Category: Comparison Shopping Services

About:CPC Strategy (www.cpcstrategy.com) is a Retail Search Management agency founded by several former comparison shopping engines employees in 2007. CPC Strategy offers full service Data Feed Management services, PPC Management, Remarketing, and Amazon retailer more »

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Date Listed:March 22, 2013

Price:$0.99 trial, starting @ $59.00 /mo

Sub-Category: Data Feed Management Software

About:First founded in 2007, GoDataFeed (www.godatafeed.com) is a web-based data feed management software solution that helps merchants manage product data feeds on over 100 shopping engines, eCommerce marketplaces, and affiliate networks. GoDataFeed currently works more »

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Date Listed:March 12, 2013

Price:CPC

Sub-Category: Comparison Shopping Engines

About:Originally established in 1998, The Yahoo! Shopping Network (shopping.yahoo.com) is the Shopping Comparison engine for Yahoo! users, powered by Pricegrabber. The Yahoo! Shopping Network partnered with Pricegrabber in 2010 and shortly after eliminated their more »

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Date Listed:March 21, 2013

Price:Pay-for-Performance (Affiliate Commission)

Sub-Category: Comparison Shopping Engines

About:Established in 1999, FatWallet (www.fatwallet.com) is a popular comparison shopping, daily deal, and coupon website providing easy-to-use shopping solutions to help consumers find the right products at the right price. Additionally, the popular FatWallet more »

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Date Listed:March 23, 2013

Price:Price per product per month

Sub-Category: Comparison Shopping Services

About:In business for over 2 decades, Edgenet (www.edgenet.com) is a technology company that has mastered product data - how structure it, improve it, and feed it. With several patented product data technologies Edgenet is more »

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Date Listed:March 22, 2013

Price:Free Demo, starting @ $99.00 /mo

Sub-Category: Data Feed Management Software

About:SingleFeed (www.singlefeed.com) is a popular shopping feed management platform that has been helping online merchants optimize their shopping feeds and increase traffic and revenue since 2006. A free demo of SingleFeed is available upon more »

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Date Listed:March 21, 2013

Price:CPC

Sub-Category: Comparison Shopping Engines

About:PriceGrabber (www.pricegrabber.com) is a popular comparison shopping engine first established in 1999. PriceGrabber also serves as a shopping data source for several other shopping websites including Yahoo! Shopping, ConsumerSearch, CNET, and others. PriceGrabber advertiser pricing more »

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Date Listed:March 22, 2013

Price:CPC

Sub-Category: Comparison Shopping Engines

About:Become.com (www.become.com) is a shopping comparison network that connects product advertisers and online shoppers. For advertisers, Become.com is CPC based, with no minimum spend, and provides access to over 10 shopping portals, free sales more »

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Date Listed:March 22, 2013

Price:Custom pricing

Sub-Category: Comparison Shopping Services

About:In addition to the SmartFeed Product Feed Management software, SmartFeed also offers several data feed management services (www.productfeedmanager.com/services.php). SmartFeed services include custom feed creation, Google Keyword Generation for feeds, distributor product listing population, listing more »

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Date Listed:March 21, 2013

Price:Free demo, pricing not published

Sub-Category: Data Feed Management Software

About:First established in 2001, ChannelAdvisor (www.channeladvisor.com) is a popular e-commerce optimization platform providing best-in-class technology and strategic services that help retailers effectively connect with consumers online. In short, the ChannelAdvisor platform allows online merchants more »

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Date Listed:March 21, 2013

Price:CPC, $100 minimum

Sub-Category: Comparison Shopping Engines

About:Originally founded as DealTime.com in 1998, Shopping.com (www.shopping.com) is a popular Shopping comparison engine, featuring millions of products from thousands of stores. Shopping.com was acquired by eBay Inc. in 2005 and now operates in more »

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Date Listed:March 22, 2013

Price:Negotiated Commision per sale

Sub-Category: Comparison Shopping Engines

About:Shop.com (www.shop.com) is a popular shopping comparison site, powered by Market America Inc., providing consumers a comprehensive shopping experience and merchants an effective channel to sale their products. Merchants can join the SHOP.COM marketplace more »

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Date Listed:March 19, 2013

Price:Price not published

Sub-Category: Data Feed Management Software

About:First established in 2006, Mercent (www.mercent.com) provides an award winning cloud based Shopping Feed Management platform. The Mercent platform provides online retailers to effectively market their merchandise everywhere online shoppers make purchase decisions. more »

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Date Listed:March 22, 2013

Price:CPC, refundable $50.00 deposit

Sub-Category: Comparison Shopping Engines

About:Shopzilla (www.shopzilla.com) is a price comparison website first founded in June of 1996 by Farhad Mohit and Henri Asseily. Shopzilla is headquartered in West Los Angeles, CA and serves consumers and retailers in more »

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Date Listed:March 14, 2013

Price:CPC, $75.00 voucher for new advertisers

Sub-Category: Comparison Shopping Engines

About:Amazon Product Ads (services.amazon.com/product-ads) are a targeted CPC product advertising solution which allows online retailers to display product ads to shoppers searching for related items on Amazon. As the most visited shopping portal online more »

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Date Listed:March 23, 2013

Price:$99.00 1st mo, then starting @ $495 /mo

Sub-Category: Data Feed Management Software

About:Founded in 2007, VersaFeed (www.versafeed.com) is a powerful datafeed and Google shopping platform providing ecommerce retailers with a fully managed and customizable Shopping feed solution. The VersaFeed platform and solution is available to try more »

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Date Listed:March 19, 2013

Price:CPC, refundable $50.00 deposit

Sub-Category: Comparison Shopping Engines

About:Bizrate (www.bizrate.com) is a popular Shopping comparison and consumer feedback platform owned and operated by Shopzilla Inc.. BizRate operates across several countries including the US, UK, Brazil, France, and Canada. As with Shopzilla, advertiser more »

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