PPC/Sponsored Search Engines
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About PPC and Sponsored Search Engines

PPC Search Engines, also called Sponsored Search Engines are search engines that support sponsored search ads in addition to their natural search results. Most Sponsored Search Engines charge advertisers on a PPC (price per click) keyword bid basis. Since the emergence of the first sponsored search engine programs nearly two decades ago, PPC Search Engine Marketing has and continues to be one of the most targeted and effective forms of online advertising for digital marketers, businesses, and other organizations. However, PPC Search Engine Marketing has become increasingly competitive and costly as more and more businesses turn to the web for marketing and advertising. In 2012, Sponsored Search Ads made up for nearly 50% of all digital advertising with nearly $17 billion in ad spend. As web search has evolved and become more advanced, the big 3 search engines Google, Yahoo! and Bing have aggressively competed for market share and now make up for 96% of all web searches. In 2010, in effort to stay relevant and competitive with Google Adwords, Yahoo! and Bing formed the Microsoft Search Alliance to combine the Microsoft and Yahoo sponsored search platforms and publisher networks to form a singe platform/network, the Yahoo!/Bing Network, aka Bing Ads. Over the last decade many smaller search engines, that once offered sponsored advertising have been bought out, have partnered with Google Adwords or the Yahoo/Bing Network for their sponsored search programs, or have simply become irrelevant and defunct. Listed below for user reviews and comparison are the Top PPC/Sponsored Search Engines currently available. Listed separately in our Advertising Networks category, are many of the most popular PPC Advertising Networks. Also listed separately, are the top Social Media Advertising Platforms, including Facebook Ads, Twitter Ads, and Linkedin Ads – which can also be effective PPC advertising channels.

PPC/Sponsored Search Engines

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Date Listed:July 31, 2013

Price:Flat rate keyword pricing starting @ $14 per 3 months

About:Part of the Jayde Online Network, ExactSeek is an internet search engine and directory first established in 2001. To date, more than 500 million webpages have been indexed to the ExactSeek database, which processes more »

1

Date Listed:July 31, 2013

Price:PPC starting @ $0.01 ($10.00 min deposit)

About:Originally established in 1996, 1Second.com (www.1second.com), a subsidiary of Now Intermedia Inc., is a meta Search Engine offering affordable Pay-Per-Click keyword advertising. For search users, 1second.com gathers cumulative results from several major search engines more »

2

Date Listed:July 31, 2013

Price:PPC, $0.05 minimum bid ($50.00 ad credit for new advertisers)

About:Originally founded in 2006, Bing Ads also called the Yahoo/Bing Network (advertise.bingads.microsoft.com) is the advertising platform and network for the Miscrosoft Search Alliance, which includes Bing and Yahoo search as well as their network more »

3

Date Listed:July 31, 2013

Price:PPC

About:Google Adwords (www.google.com/adwords) is the sponsored search, display network, mobile ad network, video ad network, and product listing ad platform for Google Advertisers. First established in October of 2000, Google Adwords is the largest more »

4

Date Listed:July 31, 2013

Price:PPC ($25.00 min deposit), $0.01 min bids

About:7Search (www.7search.com) is a pay-per-click search engine advertising network founded by Dante Monteverde in 1999. Currently, the 7Search network serves sponsored ads on over 1 billion searches per month and provides advertisers instant access more »

5

Date Listed:July 31, 2013

Price:PPC

About:Originally founded as a sponsored search engine in 1999, Search123 (www.search123.com) is now a leading PPC publisher network. In 2003 ValueClick acquired Search123 and further established the Search Engine advertising platform and network of more »

6

Date Listed:July 31, 2013

Price:PPC

About:Mamma (www.mamma.com/advertise) was launched in 1996 by Herman Tumurcuoglu and was one of the web's first metasearch engines. Mamma aggregates and organizes content from several of the web's leading search engines and has been more »

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