Search Engine Marketing (PPC)
PPC AcademyThe Findability FormulaMammaLandingPageServices.comAdWatcherISellPR SEM ManagementClicks and ClientsSEMrushInstaPageClickThrooPROFITSthemeSEO Book PPC/SEM TrainingPPC Search Engine Marketing: An Hour a DayExactSeek Featured ListingsSiteTunersSpeedPPCoDesk PPC Managment ContractorsPrime Concepts PPC AdvertisingIMeyePitchMagic

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About PPC Search Engine Marketing

PPC Search Engine Marketing, also called Sponsored Search Advertising, Search Engine Advertising or Search Advertising is the practice of advertising a product, service, or organization via PPC (price per click) ads triggered by specific keyword searches on Search Engines that offer sponsored search advertising. Most Sponsored Search Engines display 'sponsored' text ads in addition to their organic search results and allow advertisers to bid the amount they are willing to pay per click (visit to their specified webpage) resulting from a specified search. Since the emergence of the first Sponsored/PPC Search Engines over 15 years ago, Sponsored Search Advertising has and continues to be one of the most targeted and effective forms of online advertising. In 2012, Sponsored Search Advertising made up for nearly 50% of all digital advertising with nearly $17 billion in ad spend. As web search has continued evolve and become more profitable, the big 3 search engines (Google, Yahoo! and Bing) have aggressively competed for market share and now account for over 95% of all web searches. With an ever increasing number of businesses turning to the web to meet their marketing and advertising needs, Sponsored Search has become increasingly competitive and costly. Today, those incorporating Sponsored Search Advertising into their digital marketing strategy must carefully plan, manage, and optimize their Search Engine Advertising campaigns in-order to achieve optimal and profitable results. As such, there are a wide range of PPC/SEM services, software, training programs, and other resources available to help businesses and marketers do just this. Listed and organized within this category for user reviews and comparison are the Top PPC/Sponsored Search Engines, PPC Management Services, SEM/PPC Management Software, PPC Keyword/Research and Competitive Analysis Software, SEM/PPC Books, SEM/PPC Training Programs, Landing Page Software, Landing Page Design Services, Landing Page Templates, and Wordpress Landing Page Plugins/Themes. Listed separately in our dedicated Google Adwords Advertising category are the top Google Adwords products, services and other resources.

See also: Search Engine Marketing Wikipedia Description and Pay Per Click Wikipedia Description.

Search Engine Marketing (PPC)

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Date Listed:July 16, 2012

Price:$1.00 7 day trial, $10.00 /mo

Sub-Category: SEM/PPC Training/Tutorials

About:PPC Academy (www.PPCAcademy.com) is a PPC Search Engine Marketing training program, focusing primarily on Google Adwords but also covering Microsoft ad center, Facebook Ads, and Miva. A PPC Academy membership includes: Easy-to-follow video more »

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Date Listed:March 15, 2013

Price:$16.36 + s/h or $12.99 kindle edition

Sub-Category: SEM/PPC Books

About:The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (www.amazon.com/books/findability-formula) is a 288 page Search Engine Marketing book written by Heather F. Lutze in 2009. Heather Lutze is an Search Engine Marketing more »

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Date Listed:July 31, 2013

Price:PPC

Sub-Category: PPC/Sponsored Search Engines

About:Mamma (www.mamma.com/advertise) was launched in 1996 by Herman Tumurcuoglu and was one of the web's first metasearch engines. Mamma aggregates and organizes content from several of the web's leading search engines and has been more »

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Date Listed:July 28, 2013

Price:$199.00

Sub-Category: Landing Page Design Services

About:LandingpageServices (www.landingpageservices.com) is an affordable PPC Landing Page and Squeeze Page design service established in 2012 by Technota Inc., a New Jersey based web design agency. LandingpageServices specializes in designing landing pages that are more »

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Date Listed:August 01, 2013

Price:30 day free trial, starting @ $29.95 /mo

Sub-Category: SEM/PPC Management Software

About:AdWatcher (www.adwatcher.com) is a click fraud monitoring and PPC ad tracking tool first developed in 2003. AdWatcher was designed to help small and mid sized businesses monitor their PPC advertising campaigns and increase ROI. more »

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Date Listed:May 23, 2012

Price:Custom Quotes

Sub-Category: PPC Management Services

About:IsellPageRank (www.iSellPagerank.com) a eComp Enterprises, LLC company is a US based SEO firm providing a range of SEO, Search Engine Marketing and Link Building services including their Pay Per Click Search Engine Management Service. more »

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Date Listed:July 30, 2013

Price:Free review, custom pricing packages ($3,000 /mo minimum ad spend)

Sub-Category: PPC Management Services

About:Clicks and Clients (www.clicksandclients.com) is Internet Marketing firm based out of Denver, Colorado that specializes in PPC Managment and CRO (conversion rate optimization). Clicks and Clients Inc. was founded in 2008 by Paul Rakovich, more »

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Date Listed:July 22, 2012

Price:Starting @ $69.95 /mo

Sub-Category: PPC Keyword/Research Software

About:SEMrush (www.SEMrush.com) is a popular SEM (SEO & PPC) keyword research and competitive analysis tool developed by the SEO Quake team and first released in 2008. SEMRush has over 300,000 users and a regularly more »

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Date Listed:July 28, 2013

Price:14 day free trial, free branded pages, starting at $14.00 /mo unbranded

Sub-Category: Landing Page Software

About:InstaPage (www.instapage.com) is a popular landing page building and testing software first released in 2011 and now used by over 30,000 businesses. InstaPage features include a landing page builder, over 50 professional landing page more »

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Date Listed:April 22, 2014

Price:14 day free trial, starting @ $95.00 /mo

Sub-Category: Landing Page Software

About:ClickThroo (www.clickthroo.com) is a landing page building and marketing platform released in 2012 by Dave Bird and Ignas Bernotas. The ClickThroo platform includes an easy to use landing page builder, over 100 professionally designed more »

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Date Listed:February 06, 2013

Price:$97.00

Sub-Category: WP Landing Page Plugins/ Themes

About:PROFITStheme (www.profitstheme.com) is a popular Wordpress Internet Marketing theme that allows users to quickly and easily create landing pages, sales pages and squeeze pages. Profits Theme is the flagship product of Get Profits Fast, more »

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Date Listed:February 04, 2013

Price:Free 7 day mini course, $300 /mo full access

Sub-Category: SEM/PPC Training/Tutorials

About:Not a dedicated PPC training program, SEO Book (training.seobook.com/ppc-search-engine-marketing) is a complete search marketing (SEO and SEM) training program and membership based community. Online since 2003, the SEO Book training program and community has more »

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Date Listed:March 15, 2013

Price:$19.79 + s/h or $19.99 kindle edition

Sub-Category: SEM/PPC Books

About:Pay-Per-Click Search Engine Marketing: An Hour a Day (www.amazon.com/books/ppc-an-hour-a-day) is a 326 page Search Engine Marketing (PPC) book co-written by David Szetela & Joseph Kerschbaum in 2010. David Szetela is a digital advertising expert more »

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Date Listed:July 31, 2013

Price:Flat rate keyword pricing starting @ $14 per 3 months

Sub-Category: PPC/Sponsored Search Engines

About:Part of the Jayde Online Network, ExactSeek is an internet search engine and directory first established in 2001. To date, more than 500 million webpages have been indexed to the ExactSeek database, which processes more »

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Date Listed:July 28, 2013

Price:$699 landing page review, custom pricing for all other services

Sub-Category: Landing Page Design Services

About:SiteTuners (www.sitetuners.com) is a landing page design and consulting agency founded by Tim Ash in 2002. Tim Ash is a respected leader in landing page design and optimization and is the Author of Landing more »

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Date Listed:August 01, 2013

Price:7 day free trial, starting @ $53.90 /mo (pro)

Sub-Category: SEM/PPC Management Software

About:SpeedPPC (www.speedppc.com) is a popular PPC Management software used by over 10,000 marketers worldwide. SpeedPPC provides Affiliate Marketers, Business Owners, and SEM Agencies alike an automated PPC optimization solution for finding and targeting better more »

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Date Listed:June 03, 2012

Price:$2.00 - $50.00 /hr or negotiated hourly or project pricing

Sub-Category: PPC Management Services

About:The Odesk outsourcing platform (www.odesk.com) has many contractors offering Search Engine Marketing Management services (www.oDesk.com/skill/SEM) as well as other Price Per Click and Ad Platform Management services. Hourly rates for SEM Management contractors on more »

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Date Listed:July 16, 2013

Price:Custom Pricing

Sub-Category: PPC Management Services

About:Founded by Ford Saeks in 1987, Prime Concepts Group (www.primeconcepts.com) is a well established full service web marketing and web development agency based out of Wichita, Kansas. Prime Concepts offers a wide range of more »

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Date Listed:July 30, 2013

Price:$1.00 3 day trial, $97 /mo thereafter

Sub-Category: PPC Keyword/Research Software

About:IMeye (www.imeye.org) is a PPC and Search Engine Marketing Keyword research tool released by Steven Clayton in 2010. IMeye provides data on over 3 million keywords, thousands of profitable niches, and over 30 million more »

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Date Listed:July 28, 2013

Price:$1.00 7 day trial, starting @ 12.95 / month

Sub-Category: Landing Page Software

About:PitchMagic (www.pitchmagic.com) is a landing page building software geared towards ClickBank® Vendors and Affiliates. Features of PitchMagic include hundreds of professionally designed landing page header templates, automatic formatting, drag and drop content blocks, built-in more »

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