Press Release Marketing
WL Marketing Press Release Writing + DistributionSearch Engine CaffeineElance Press Release ContractorsSubmit Suite Press Release SubmitteroDesk Press Release Writing ContractorsSubmitInMe Press Release DistributionEmailWireThe New Rules of Marketing & PRPR In A JarFreelancer Press Release ServicesUltimateDemon (Press Release submission)Content Customs Press Release Writing ServicePRWebPRlogWriting Effective News ReleasesSimple Press ReleaseMyPRGenieArticlez Press Release Writing service 24-7 Press ReleasePR Newswire

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About Press Release Marketing

Press Release Marketing is the practice of indirectly Marketing a business, organization, or website via News (Press) Releases. Press Releases are simply any type of newsworthy announcement that is written or recorded for the purpose of distribution to news media outlets (requesting publication). For businesses and organizations, Press Releases can provide an effective form of communication to reach a wide demographic (customers, consumers, shareholders, etc.). As such, Press Releases have been used for both Public Relations and marketing since their origin, over 100 years ago. Generally speaking, successful Press Release Marketing involves two main components: an optimized Press Release and an effective Press Release Distribution/Publication system. In-order to be considered for publication, Press Releases first must be written/formatted correctly and provide compelling newsworthy content (see Press Release Writing services). For Press Release distribution, the process can be completed manually by submitting Press Releases individually to a private media contact list, by accessing one of the many Press Release Newswire/distribution services available, or by utilizing a Press Release submission software. Most Press Release Distribution services also include additional features and premium add-ons such a formatting editor, writing services, social sharing, reporting/tracking, and other useful features – making them the most widely used solution for Press Release Marketing. As the trend of how news is delivered and read continues to shift from traditional channels to newer digital Media channels (online news sites, search engines, social media, mobile news apps etc.), Press Release Marketing has also adapted a more web based focus and continues to evolve – as do most digital marketing channels/strategies. For companies or organizations that do not have an in-house public relations or marketing department, there are wide range of Press Release Marketing services, solutions, and “how-to” resources available. Listed and organized within this category for user reviews and comparison are the Top all-in-one Press Press Release (writing + distribution) services, Press Release Distribution services, Press Release Writing services, Press Release Marketing software, Press Release Marketing books, and Press Release Marketing eBooks/courses.

See also: Press Release Wikipedia description

Press Release Marketing


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Date Listed:May 22, 2012

Price:Starting @ $35 for writing + 50 submissions

Sub-Category: Full Service Press Releases

About:Based out of Houston, Texas WL Marketing ( was founded in 2008 by Warren Wong and provides a full suite of link building submission and other SEO Services including their Press Release Writing and more »


Date Listed:August 04, 2013


Sub-Category: Press Release Marketing Tutorials

About:Search Engine Caffeine ( is Press Release marketing guide compiled by Dan Page in 2011. Search Engine Caffeine includes 24 pages of detailed Press Release marketing instructions on how to get News Releases to more »


Date Listed:June 07, 2012

Price:$10.00-50.00 /hr or negotiated project pricing

Sub-Category: Full Service Press Releases

About:Elance ( has many freelance contractors that specialize in Press Release writing and distribution services ( as well as many other online marketing services, with hourly prices ranging anywhere from $10.00 to $50.00 an more »


Date Listed:January 01, 2013


Sub-Category: Press Release Software

About:Submit Suite Press Release Submitter ( Press Release submission tool released by Submit Suite in 2006. The application has the capability to semi automatically submit press releases to over 14,000 media outlets. The software more »


Date Listed:June 02, 2012

Price:$5.00 - $45.00 /hr or negotiated hourly or project pricing

Sub-Category: Press Release Writing Services

About:The Odesk outsourcing platform ( has several contractors offering Press Release Writing services ( as well as other Content Writing services. Hourly prices for Press Release writing contractors on Odesk generally ranges anywhere from more »


Date Listed:May 24, 2012

Price:$21.00 for 90 submissions

Sub-Category: Press Release Distribution Services

About:SubmitInMe ( also known as SIM is one of India's largest SEO companies offering a wide range of SEO, Submission, and Social Media services including their Press Release Distribution service ( Since 2002 SIM's more »


Date Listed:August 02, 2013

Price:Starting @ $99 per Press Release

Sub-Category: Press Release Distribution Services

About:EmailWire ( is a Press release distribution and Newswire service first established in 2003. EmailWire uses RSS news feeds, e-mail, fax, FTP uploads and other Internet-based technologies to distribute press releases to target audiences. more »


Date Listed:March 15, 2013

Price:$8.80 + s/h

Sub-Category: Press Release Marketing Books

About:The New Rules of Marketing & PR ( is a popular 366 page Marketing and PR book written by David Meerman Scott in 2011. David Meerman Scott is a former VP of marketing for more »


Date Listed:February 26, 2013

Price:$47.00 + s/h

Sub-Category: Press Release Marketing Tutorials

About:The SEOTraingingSW "PR In A Jar" Public Relations Workshop ( is a 2 hour PR Training Video presented by public relations specialist Amanda Vega. The video is a professionally edited recording of a live more »


Date Listed:June 05, 2012

Price:Starting @ $20 or negotiated hourly or project pricing

Sub-Category: Full Service Press Releases

About:Freelancer ( has a many freelance Press Release and data entry contractors that you can hire to properly write and distribute Press Releases on an hourly or project priced basis or you can browse more »


Date Listed:February 10, 2013

Price:$47 /mo or $397 one time license fee

Sub-Category: Press Release Software

About:Released in 2011, EdwinSoft's UltimateDemon ( is a popular all-in-one link building submission software, which includes Press Release submission features. With UltimateDemon, users can submit their Press Releases to all the Press Release directories/newswires more »


Date Listed:August 05, 2013

Price:$85.00 per Press Release

Sub-Category: Press Release Writing Services

About:Content Customs Press Release Writing Service ( description and reviews coming soon. more »


Date Listed:August 02, 2013

Price:Starting @ $99 per news release

Sub-Category: Press Release Distribution Services

About:PRWeb ( is a leading Press Release distribution service foundd by David McInnis in 1997 and later aquired by Vocus in 2007. PRWeb provides an easy to use PR writing platform, a large distribution more »


Date Listed:August 02, 2013

Price:Free basic, starting at $49 per Press Release

Sub-Category: Press Release Distribution Services

About:PRlog ( is a leading free and paid Press Release distribution provider, first established in 2006. PRlog's distribution network includes the top Search Engines, the AP (associated press) news feed, syndication to over 100 more »


Date Listed:March 15, 2013

Price:$15.88 + s/h

Sub-Category: Press Release Marketing Books

About:Writing Effective News Releases ( is a 176 page Press Release Writing guide authored by Catherine V. McIntyre in 2008. Catherine is a successful newspaper reporter and columnist as well as an experienced ad more »


Date Listed:December 20, 2013


Sub-Category: Press Release Marketing Tutorials

About:Simple Press Release ( Press Release Marketing video training course presented by Michael Taggart, aka Michael X. Michael X is an experienced online marketer best known for his Maps Magic, local marketing system and more »


Date Listed:December 19, 2013

Price:Starting @ $19.00 /mo

Sub-Category: Press Release Software

About:MyPRGenie ( is a popular cloud based Public Relations marketing platform founded in 2007 by Miranda Tan, Gary Edberg, and Hassan Miah. MyPRGenie allows users to create their own personal media lists and automatically more »


Date Listed:January 02, 2013

Price:$47.00 writing only. $97.00 writing + distribution

Sub-Category: Press Release Writing Services

About:Established in 2003, Articlez ( is a content writing service offering press release and article writing services. Articlez claims their team to 100% American writers with prices rivaling non native English speaking writing services. more »


Date Listed:August 02, 2013

Price:Starting @ $49 per news release

Sub-Category: Press Release Distribution Services

About:24-7 Press Release ( is a leading Press Release distribution service first established in 2004. From it's large multi-channel distribution network, 24-7PressRelease provides businesses and organizations a cost-effective and affordable press release distribution more »


Date Listed:August 02, 2013

Price:Starting @ $129.00 per PR

Sub-Category: Press Release Distribution Services

About:PR Newswire ( is a popular Press Release Marketing (targeting, distribution, and tracking) service first established over 60 years ago by Herbert Muschel. As a pioneer in the commercial news distribution industry, PR Newswire more »


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