Mobile Advertising Networks
mkMobMojiva LeadBoltMobile TheoryAdMob (Google Mobile Advertising)ExoClick MobileiAd (Apple Advertising Network)TapjoyMillennial MediaAirpushInMobiMobFoxAdfonicVSERV.mobiBuzzCityAdiquity

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About Mobile Advertising Networks

Mobile Advertising Networks are platforms that connect advertisers looking to buy mobile device (web and mobile app) advertising to mobile web publishers and mobile app developers looking to monetize their mobile traffic. In recent years the Mobile Advertising market has seen tremendous growth. As of 2014, nearly 1.75 billion people worldwide own a smartphone. Mobile Advertising ad spend is estimated to reach nearly 15 billion dollars, up over 50% from the previous year. 2014 also marks the year that many expect mobile device web use to surpass traditional web (desktop and laptop) usage. It is also forecasted that by 2017 mobile ad spending will overtake traditional web ad spending. With such a clear shift in the Web advertising landscape, dozens of Mobile Advertising Networks have emerged in recent years looking for a piece of the market share. Currently, big players like Admob (Google Mobile Advertising) and iAd (Apple Mobile Advertising) control the majority of the mobile advertising market, making for a highly competitive and somewhat volatile environment for the remaining market share, with acquisitions and mergers commonplace. There are a wide range of Mobile Ad Networks (Self-serve, Premium Managed, Blind Networks, Open Marketplaces, RTB Exchanges, & more) offering a wide range of Mobile Advertising solutions (ad formats, targeting options, analytics, optimization etc.). The most common Mobile Ad Network pricing format for advertisers is CPC (cost per click) but other formats such as CPM (cost per mille), CPI (cost per app install), and CPA (cost per action) are also often available. Listed below for user reviews and comparison are the most widely used Mobile Advertising Networks currently available. Listed in a separate but similar category are performance based Mobile Affiliate Advertising Networks.

See also: Mobile Advertising Wikipedia Description.

Mobile Advertising Networks

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Date Listed:March 27, 2013

Price:CPC or CPM

About:mkMob (www.mkmob.com) is a privately owned mobile advertising network founded in 2010 by Akeno Barrett and Lamar Fongsue. mkMob's easy to use self-serve mobile advertising platform provides simple solutions for advertisers to get quality more »

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Date Listed:August 15, 2013

Price:CPC, CPM or Pay Per Call

About:Mojiva (www.mojiva.com) is a premium mobile ad serving network founded in 2008 by Miles Spencer, Krish Arvapally & Dan Goikhman. With a monthly reach of over 1.1 billion unique mobile devices worldwide (260+ more »

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Date Listed:March 27, 2013

Price:CPC, CPI or CPE

About:Founded in 2010 by Dale Carr, LeadBolt (www.LeadBolt.com) is a growing mobile advertising network with a global reach of over 2 billion users. Lead Bolt's self serve platform makes it easy for advertisers to upload more »

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Date Listed:December 12, 2012

Price:CPC or CPM

About:Established in 2010, Mobile Theory (www.mobiletheory.com) is a premium mobile advertising network used by many of the world's top brands, ad agencies and publishers to deliver effective mobile advertising campaigns. The Mobile Theory network more »

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Date Listed:March 27, 2013

Price:CPC

About:AdMob (www.google.com/ads/admob) is a leading mobile advertising network founded by Omar Hamoui in 2006 and later acquired by Google Inc. in 2010. With Google's top-of-line technology and advanced infrastructure, AdMob has quickly become one more »

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Date Listed:March 27, 2013

Price:CPC, CPM or CPA

About:Established in 2012, ExoClick Mobile (www.exoclickmobile.com) is the mobile advertising network and platform of Exoclick, a Barcelona, Spain based advertising network founded by Benjamin Fonzé in 2006. Exoclick offers creative ad formats (geared towards more »

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Date Listed:March 27, 2013

Price:CPC or CPI, $50.00 minimum deposit (iAd Workbench)

About:Established in 2010, iAd (advertising.apple.com) is Apple's IOS mobile advertising network which allows advertisers to publish Ads on IOS (Apple mobile devices: iPhone, iPad, and iPhone touch) Apps and 3rd party app developers to more »

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Date Listed:March 27, 2013

Price:Pay-Per-Install, Pay-Per-Engagement

About:TapJoy (www.tapjoy.com) is a privately held performance based Mobile app advertising and publishing platform founded in 2007. TapJoy offers unique Mobile App advertising solutions including their signature Tapjoy Mobile Value Exchange® which allows app more »

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Date Listed:March 27, 2013

Price:CPC or CPM

About:Founded in 2006 by Paul Palmieri and Chris Brandenburg, Millennial Media (www.millennialmedia.com) is a leading Mobile App Advertising Network with offices worldwide and headquartered in Baltimore, Maryland. Millennial Media is able to deliver more »

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Date Listed:August 15, 2013

Price:CPC

About:Founded by Asher Delug in 2010, Airpush (www.airpush.com) is a quickly growing and award winning private Mobile Advertising Network providing advanced solutions for both mobile advertisers and mobile developers (publishers). With over 10,000 live more »

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Date Listed:August 18, 2013

Price:CPC or CPM

About:Founded in 2007 by Naveen Tewari, InMobi (www.InMobi.com) is a large mobile advertising network based out of India but with offices worldwide. With over 120 billion monthly ad impressions, 10,000 publishers, and a reach more »

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Date Listed:August 18, 2013

Price:CPC & CPM

About:Established in 2010 by Julian Zehetmayr, MobFox (www.mobfox.com) is a leading European mobile advertising network and one of the 10 largest mobile networks worldwide. MobFox provides advertisers access to over 100 Billion monthly ad more »

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Date Listed:March 27, 2013

Price:CPC or CPA

About:Adfonic (www.adfonic.com) is mobile ad buying platform providing advertisers and agencies access to a global mobile web and app inventory of over 300 billion monthly ad impressions. Adfonic was founded in 2008 by Victor more »

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Date Listed:August 18, 2013

Price:CPC

About:VSERV.mobi (www.vserv.mobi) is a premium Mobile Advertising exchange network founded in January of 2010. The state-of-the-art VSERV.mobi advertising platform enables provides clients a smart way to reach their target audiences in the right context and more »

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Date Listed:March 27, 2013

Price:CPC ($5.00 per day minimum ad spend)

About:BuzzCity (www.buzzcity.com) is a global independent mobile advertising network headquartered in Singapore and with offices worldwide. With over 7,000 publishers and billions of mobile ads served worldwide each month, BuzzCity is the mobile ad more »

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Date Listed:August 15, 2013

Price:CPC & CPM

About:Founded in 2010, Adiquity (www.adiquity.com) is a global mobile advertising platform providing solutions for mobile advertisers, mobile publishers, and App developers. Adiquity currently has over 10,000 publishers/developers in its network, 70+ mobile ad network more »

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