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About Article Marketing
Traditional Article Marketing, sometimes also referred to as “Bum Marketing”, is a website marketing strategy in which short articles (containing links back to a website) are written and distributed for publication to Article Directories or Article Blog Networks. Article Marketing is most commonly used as an SEO strategy to increase backlinks and improve Search rankings for specific keywords. As most Article Directories allow for the republication of Articles, a well written and informative Article can potentially be picked up and published from multiple sources, and in turn provide multiple backlinks. Additionally, published articles can provide return traffic themselves, as well as assist in establishing the authors authority on the respective subject. In the past, Article Marketing has been proven to be a cost efficient and effective means to improve Search Rankings and increase traffic to a website. However, in recent years, traditional Article Marketing has lost much of its value, due mainly to the recent Google ranking algorithm updates, and can often do more harm then good. The most common Article Marketing strategy of submitting keyword targeted articles to multiple Article Directories is simply no longer as effective for SEO purposes as it once was. Alternatively, distributing Articles via Article Blog Networks, is widely considered a blackhat SEO technique and can lead to search ranking penalties. The key to effective Article Marketing today is manually producing quality and informative content and getting this content published where it will be read by targeted audiences. Guest Blogging, an alternative to more traditional Article Marketing, has emerged as one of the more effective strategies to do so. There are numerous Article Marketing Services, Software’s and outsourcing options available to assist with Article Marketing, along with several training programs and publications available that detail different Article Marketing strategies. Listed and categorized within this category for user reviews and comparison are the TOP Article Directories, Article Blog Networks, Article Marketing Books, Article Marketing Training Programs, Article Directory Submission Services, Article Directory Submission Software, Article Writing Services, Article Spinning Software, Article Writing Software, PLR Article sources and Guest Posting Services, Networks, & Guides.
See also: Article Marketing Wikipedia description
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